Ferrari FF Skiing on the Slopes of Madonna di Campiglio

A duel between Alonso and Massa ended in a dead heat. 

Every year for the last 22 years, Ferrari kick starts its racing season with an event known as Vroom. It takes place in the beautiful surroundings of the Madonna di Campiglio ski resort in Italy. It's unlikely that you will find yourself on those slopes unless your wallet is thick enough, and it is more unlikely that your ski equipment will be a Ferrari FF. However, that's exactly what happened to Felipe Massa and Fernando Alonso, the pair of Ferrari F1 drivers, who are taking part in the event this week.

Accompanied by Ferrari president Luca di Montezemolo, the two took got behind the wheel of two FFs, one painted dark red for Alonso, the other one deep blue for Massa. They made their way downhill, in between the ski gates, powered by 660hp V12 engines and controlled by AWD systems, trying to avoid crashing into each other.According to the official bulletin, the duel ended in a "perfect dead heat" (though from photographs it looks as if Massa won by miles). "It's incredible how easy it is to drive the FF even on a such a demanding surface and at the same time, how high a performance level you can reach in it," said Alonso enthusiastically.

Massa was of a similar opinion: "The most incredible thing about the car is the fact there is no need to compromise maximum performance and usability."

And when the race ended, Luca di Montezemolo, with Scuderia Team Principal, Stefano Domenicali and Maurizio Arrivabene of Philip Morris International, had lunch with the drivers at the Chalet Fiat. Not a bad way to spend an afternoon in the least bit.